China business culture : strategies for success /
Yuan Wang, Xin Sheng Zhang, Rob Goodfellow.
- Reprinted (Text correction)
- Singapore : Thorogood, 2008.
- xix, 278 p. ; 22 cm.
Includes bibliographical references (p. 261-265) and index.
China's international trade history -- Traditional Chinese business values -- The revolution in Chinese business -- Chinese negotiating style -- Joint ventures -- Using networks -- The Chinese market and consumer psychology -- Effective marketing -- How to thrive in business.
China's growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics - all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values
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Business etiquette--China. Businesspeople--Attitudes.--China Corporate culture--China.