02002cam a2200265   4500001000500000005001700005008004100022010001600063020001500079020002200094082001500116100001600131245008400147260004400231300003500275504006600310505091600376520025401292610003801546610002401584610003801608610002401646650003301670650003301703729420181127183335.0001205s2000    enka     b    001 0 eng d  a   00711147  a0415213215  a0415213223 (pbk.)  a302.23b21 aKung, Lucy.10aInside the BBC and CNN :bmanaging media organisations /cLucy Kung-Shankleman.  aLondon ;aNew York :bRoutledge,c2000.  aviii, 245 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. [233]-238) and index.  a1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's  changing environmental context -- 3. The mass paradigm fragments: The changing nature of  the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in  the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle  Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture  in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own  words -- 10. Reithianism versus Birtism: New strategic directions  versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process  and strategic options at CNN -- 12. A special case? Why media organisations need managing  differently.grt  aThis volume provides an inside account of the BBC and CNN,  two of the world's best-known media organisations, during a  period of great change and new challenges. It explores the  attitudes that shape management priorities and broadcasting  policy.20aBritish Broadcasting Corporation.20aCable News Network.24aBritish Broadcasting Corporation.24aCable News Network. 0aBroadcastingzGreat Britain. 0aBroadcastingzUnited States.