<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02075cam a2200289   4500</leader>
  <controlfield tag="001">7294</controlfield>
  <controlfield tag="005">20181127183335.0</controlfield>
  <controlfield tag="008">001205s2000    enka     b    001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   00711147</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0415213215</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0415213223 (pbk.)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">302.23</subfield>
    <subfield code="b"></subfield>
    <subfield code="2"></subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kung, Lucy.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Inside the BBC and CNN :</subfield>
    <subfield code="b">managing media organisations /</subfield>
    <subfield code="c">Lucy Kung-Shankleman.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Routledge,</subfield>
    <subfield code="c">2000.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 245 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. [233]-238) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's  changing environmental context -- 3. The mass paradigm fragments: The changing nature of  the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in  the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle  Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture  in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own  words -- 10. Reithianism versus Birtism: New strategic directions  versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process  and strategic options at CNN -- 12. A special case? Why media organisations need managing  differently.</subfield>
    <subfield code="g"></subfield>
    <subfield code="r"></subfield>
    <subfield code="t"></subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">This volume provides an inside account of the BBC and CNN,  two of the world's best-known media organisations, during a  period of great change and new challenges. It explores the  attitudes that shape management priorities and broadcasting  policy.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">British Broadcasting Corporation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Cable News Network.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="4">
    <subfield code="a">British Broadcasting Corporation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="4">
    <subfield code="a">Cable News Network.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Broadcasting</subfield>
    <subfield code="z">Great Britain.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Broadcasting</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">6217</subfield>
    <subfield code="d">6217</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MAIN</subfield>
    <subfield code="a">RTCLIB</subfield>
    <subfield code="b">RTCLIB</subfield>
    <subfield code="c">MAIN</subfield>
    <subfield code="d">2022-01-12</subfield>
    <subfield code="h"> </subfield>
    <subfield code="i">11243</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 KUN</subfield>
    <subfield code="p">30010871</subfield>
    <subfield code="r">2022-01-12 00:00:00</subfield>
    <subfield code="w">2018-11-27</subfield>
    <subfield code="y">MAIN</subfield>
  </datafield>
</record>
