managing media organisations Kung, Lucy. creator text bibliography enk London New York Routledge 2000 monographic eng

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viii, 245 p. : ill. ; 24 cm. This volume provides an inside account of the BBC and CNN, two of the world's best-known media organisations, during a period of great change and new challenges. It explores the attitudes that shape management priorities and broadcasting policy. 1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's changing environmental context -- 3. The mass paradigm fragments: The changing nature of the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own words -- 10. Reithianism versus Birtism: New strategic directions versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process and strategic options at CNN -- 12. A special case? Why media organisations need managing differently. Lucy Kung-Shankleman. Includes bibliographical references (p. [233]-238) and index. British Broadcasting Corporation. Cable News Network. British Broadcasting Corporation. Cable News Network. Broadcasting Great Britain Broadcasting United States 302.23 0415213215 0415213223 (pbk.) 00711147 001205 20181127183335.0 7294