TY  - BOOK
AU  - Kung,Lucy
TI  - Inside the BBC and CNN: managing media organisations 
SN  - 0415213215
U1  - 302.23 
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - British Broadcasting Corporation
KW  - Cable News Network
KW  - Broadcasting
KW  - Great Britain
KW  - United States
N1  - Includes bibliographical references (p. [233]-238) and index; 1. What is organisation culture? -- 2. 'The status quo is not an option': Broadcasting's  changing environmental context -- 3. The mass paradigm fragments: The changing nature of  the broadcasting activity -- 4. 'Serving the nation': The BBC and its unique place in  the UK's broadcasting ecology -- 5. The 'Mouth of the South' and his 'Chicken Noodle  Network': Ted Turner and the beginnings of CNN -- 6. Continuous revolution: The BBC as a business -- 7. Reinventing the news: CNN's business model -- 8. 'Part of the British way of life': The BBC's culture  in its own words -- 9. 'Underdogs and outsiders': CNN's culture in its own  words -- 10. Reithianism versus Birtism: New strategic directions  versus old cultural values at the BBC -- 11. Adrenaline: Culture's impact on performance, process  and strategic options at CNN -- 12. A special case? Why media organisations need managing  differently
N2  - This volume provides an inside account of the BBC and CNN,  two of the world's best-known media organisations, during a  period of great change and new challenges. It explores the  attitudes that shape management priorities and broadcasting  policy
ER  -