01638cam a2200217 4500 7480 20181127183721.0 021217s2004 ohua b 001 0 eng 2002117396 0324171870 338.5/024/658 22 Salvatore, Dominick. Managerial economics in a global economy / Dominick Salvatore. 5th ed. Mason, Ohio : Thomson/South-Western, c2004. xxiv, 672 p. : ill. ; 24 cm. Includes bibliographical references and index. PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Optimization Techniques and New Management Tools; PART TWO: DEMAND ANALYSIS; 3. Demand Theory; 4. Demand Estimation; 5. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 6. Production Theory and Estimation; 7. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 9. Oligopoly and Firm Architecture; 10. Game Theory and Strategic Behaviour; 11. Pricing Practices; PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING; 12. Regulation and Antitrust: The Role of Government in the Economy; 13. Risk Analysis; 14. Long-Run Investment Decisions: Capital Budgeting; APPENDICES; APPENDIX A: COMPOUNDING, DISCOUNTING, AND PRESENT VALUE; APPENDIX B: INTEREST FACTOR TABLES; APPENDIX C: STATISTICAL TABLES; APPENDIX D: ANSWERS TO SELECTED (ASTERISKED) PROBLEMS Managerial economics. 6394 6394 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 11429 1 338.5 SAL 30012308 2020-07-04 00:00:00 2020-05-11 2018-11-27 MAIN