Salvatore, Dominick. creator text bibliography ohu Mason, Ohio Thomson/South-Western c2004 2004 5th ed. monographic eng

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xxiv, 672 p. : ill. ; 24 cm. PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Optimization Techniques and New Management Tools; PART TWO: DEMAND ANALYSIS; 3. Demand Theory; 4. Demand Estimation; 5. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 6. Production Theory and Estimation; 7. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 9. Oligopoly and Firm Architecture; 10. Game Theory and Strategic Behaviour; 11. Pricing Practices; PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING; 12. Regulation and Antitrust: The Role of Government in the Economy; 13. Risk Analysis; 14. Long-Run Investment Decisions: Capital Budgeting; APPENDICES; APPENDIX A: COMPOUNDING, DISCOUNTING, AND PRESENT VALUE; APPENDIX B: INTEREST FACTOR TABLES; APPENDIX C: STATISTICAL TABLES; APPENDIX D: ANSWERS TO SELECTED (ASTERISKED) PROBLEMS Dominick Salvatore. Includes bibliographical references and index. Managerial economics 338.5/024/658 0324171870 2002117396 021217 20181127183721.0 7480