Grundy, Tony,  1954- <br/><br/>
Be your own strategy consultant :  demystifying strategic thinking / 
Tony Grundy & Laura Brown 
 - 1st ed 
 - London :  Thomson Learning,  2002 
 - xii, 447 p. :  ill. ;  23 cm 
<br/><br/>Includes bibliographical references (p. 439-441) and index 
<br/><br/>PART ONE - DEMYSTIFYING STRATEGIC THINKING.1.  Introduction - And a Story of Strategic Thinking.PART TWO  - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic  Analysis (1) - The External Environment.3. Demystifying  Strategic Analysis (2) - Strategic Positioning.4.  Creative Options and Breakthrough Strategic Choice.5.  Demystifying Implementation.6. Valuing Strategic Thinking  (1) - The Academics.7. Valuing Strategic Thinking (2) -  The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8.  Strategic Change at Champneys Health Resort.9. Case Study  - Creating Improved Service at Marks & Spencer.10.  Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11.  Strategic Behaviour and the Strategy Process.12. Becoming  Your Own Strategy Consultant.13. Managing a Strategic  Project.14. Conclusion - Everyday Strategic Planning.       
<br/><br/> This comprehensive book explains in clear terms exactly why  strategy matters and how best to translate strategic ideas  into reality, allowing managers to become strategy  consultants. 
<br/><br/><label>ISBN: </label>1861529805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change<br/>Project management<br/>Strategic planning<br/>Strategic planning--Case studies