01751nam a2200241   45000010005000000030006000050050017000110080041000280200015000691000025000842450100001092500011002092600038002203000033002585040063002915050839003545200190011936500026013836500023014096500023014326500037014557000017014927489OCoLC20181127183728.0020610s2002    enka     b    001 0 eng d  a18615298051 aGrundy, Tony,d1954-10aBe your own strategy consultant :bdemystifying strategic thinking /cTony Grundy & Laura Brown  a1st ed  aLondon :bThomson Learning,c2002  axii, 447 p. :bill. ;c23 cm  aIncludes bibliographical references (p. 439-441) and index  aPART ONE - DEMYSTIFYING STRATEGIC THINKING.1.  Introduction - And a Story of Strategic Thinking.PART TWO  - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic  Analysis (1) - The External Environment.3. Demystifying  Strategic Analysis (2) - Strategic Positioning.4.  Creative Options and Breakthrough Strategic Choice.5.  Demystifying Implementation.6. Valuing Strategic Thinking  (1) - The Academics.7. Valuing Strategic Thinking (2) -  The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8.  Strategic Change at Champneys Health Resort.9. Case Study  - Creating Improved Service at Marks & Spencer.10.  Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11.  Strategic Behaviour and the Strategy Process.12. Becoming  Your Own Strategy Consultant.13. Managing a Strategic  Project.14. Conclusion - Everyday Strategic Planning.grt  aThis comprehensive book explains in clear terms exactly why  strategy matters and how best to translate strategic ideas  into reality, allowing managers to become strategy  consultants. 0aOrganizational change 0aProject management 0aStrategic planning 0aStrategic planningvCase studies1 aBrown, Laura