01824nam a2200265 4500 7489 OCoLC 20181127183728.0 020610s2002 enka b 001 0 eng d 1861529805 Grundy, Tony, 1954- Be your own strategy consultant : demystifying strategic thinking / Tony Grundy & Laura Brown 1st ed London : Thomson Learning, 2002 xii, 447 p. : ill. ; 23 cm Includes bibliographical references (p. 439-441) and index PART ONE - DEMYSTIFYING STRATEGIC THINKING.1. Introduction - And a Story of Strategic Thinking.PART TWO - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic Analysis (1) - The External Environment.3. Demystifying Strategic Analysis (2) - Strategic Positioning.4. Creative Options and Breakthrough Strategic Choice.5. Demystifying Implementation.6. Valuing Strategic Thinking (1) - The Academics.7. Valuing Strategic Thinking (2) - The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort.9. Case Study - Creating Improved Service at Marks & Spencer.10. Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11. Strategic Behaviour and the Strategy Process.12. Becoming Your Own Strategy Consultant.13. Managing a Strategic Project.14. Conclusion - Everyday Strategic Planning. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Organizational change Project management Strategic planning Strategic planning Case studies Brown, Laura 6402 6402 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2023-08-08 11442 1 658.4 GRU 30011648 2023-11-02 00:00:00 2023-08-08 2018-11-27 MAIN