demystifying strategic thinking Grundy, Tony 1954- creator Brown, Laura text bibliography enk London Thomson Learning 2002 1st ed monographic eng

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xii, 447 p. : ill. ; 23 cm This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. PART ONE - DEMYSTIFYING STRATEGIC THINKING.1. Introduction - And a Story of Strategic Thinking.PART TWO - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic Analysis (1) - The External Environment.3. Demystifying Strategic Analysis (2) - Strategic Positioning.4. Creative Options and Breakthrough Strategic Choice.5. Demystifying Implementation.6. Valuing Strategic Thinking (1) - The Academics.7. Valuing Strategic Thinking (2) - The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort.9. Case Study - Creating Improved Service at Marks & Spencer.10. Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11. Strategic Behaviour and the Strategy Process.12. Becoming Your Own Strategy Consultant.13. Managing a Strategic Project.14. Conclusion - Everyday Strategic Planning. Tony Grundy & Laura Brown Includes bibliographical references (p. 439-441) and index Organizational change Project management Strategic planning Strategic planning Case studies 1861529805 020610 20181127183728.0 7489