TY  - BOOK
AU  - Grundy,Tony
AU  - Brown,Laura
TI  - Be your own strategy consultant: demystifying strategic thinking 
SN  - 1861529805
PY  - 2002///
CY  - London
PB  - Thomson Learning
KW  - Organizational change
KW  - Project management
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references (p. 439-441) and index; PART ONE - DEMYSTIFYING STRATEGIC THINKING.1.  Introduction - And a Story of Strategic Thinking.PART TWO  - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic  Analysis (1) - The External Environment.3. Demystifying  Strategic Analysis (2) - Strategic Positioning.4.  Creative Options and Breakthrough Strategic Choice.5.  Demystifying Implementation.6. Valuing Strategic Thinking  (1) - The Academics.7. Valuing Strategic Thinking (2) -  The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8.  Strategic Change at Champneys Health Resort.9. Case Study  - Creating Improved Service at Marks & Spencer.10.  Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11.  Strategic Behaviour and the Strategy Process.12. Becoming  Your Own Strategy Consultant.13. Managing a Strategic  Project.14. Conclusion - Everyday Strategic Planning
N2  - This comprehensive book explains in clear terms exactly why  strategy matters and how best to translate strategic ideas  into reality, allowing managers to become strategy  consultants
ER  -