Mytton, Graham, <br/><br/>
Media audience research :  a guide for professionals / 
Graham Mytton, Peter Diem, Piet Hein van Dam. 
 - Third edition. 
 - xvi, 281 pages ;  24 cm 
<br/><br/> Revision of author's Handbook on radio and television audience research. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- History of media research -- Quantitative research: audience measurement- general  theory and the basics -- Audeince and media measurement research methods in use  today -- Quantitative online research -- Internet audience measurement: passive methods and  technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.       
<br/><br/> The only comprehensive training book on conducting research  into all forms of media. 
<br/><br/><label>ISBN: </label>9789351506430 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2015039344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.2/072