TY  - BOOK
AU  - Mytton,Graham
AU  - Dam,Piet Hein van
AU  - Diem,Peter
TI  - Media audience research: a guide for professionals 
SN  - 9789351506430 (pbk. : alk. paper)
U1  - 302.2/072 23
PY  - 2016///]
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Revision of author's Handbook on radio and television audience research; Includes bibliographical references and index; Introduction -- History of media research -- Quantitative research: audience measurement- general  theory and the basics -- Audeince and media measurement research methods in use  today -- Quantitative online research -- Internet audience measurement: passive methods and  technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures
N2  - The only comprehensive training book on conducting research  into all forms of media
ER  -