TY  - BOOK
AU  - Leith,Sam
TI  - You talkin' to me?: rhetoric from Aristotle to Obama 
SN  - 1846683165
PY  - 2011///
CY  - London, England
PB  - Profile Books
KW  - Rhetoric
KW  - History
N1  - Paperback edition published in 2012; Includes bibliographical references and index; CONTENTS: Introduction -- Rhetoric Then and Now -- The  first part of rhetoric: Invention --The three branches of  Oratory -- Thus It Can Be Shown -- Appendix: Glossary and  Key Concepts
N2  - Rhetoric is what gives words power. It's nothing to be  afraid of. It isn't the exclusive preserve of politicians:  it's everywhere, from your argument with the insurance  company to your plea to the waitress for a table near the  window. This book examines how people have taught,  practiced and thought about rhetoric from its Attic origins  onwards
ER  -