Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 
 - Seventh edition. 
 - 680 pages ;  29 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0134151925 (alk. paper) 9780134151922 (alk. paper) 
<br/><br/><label>LCCN: </label>2015050364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8