02290cam a2200325 4500 7920 20181127184655.0 120626r20132008nyua b 001 0 eng d 1591842697 (pbk.) 1591843065 (hc.) 9781591842699 (pbk.) 9781591843061 (hc.) 658.403 R6287 Roam, Dan The back of the napkin : solving problems and selling ideas with pictures / Dan Roam Solving problems and selling ideas with pictures Expanded edition New York, New York : Portfolio/Penguin, 2013 2008 xv, 284 pages : illustrations ; 21 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index Machine generated contents note: part. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2. Which Problems, Which Pictures, and Who is ""We""? -- 3. Gamble We Can't Lose: The Four Steps of Visual Thinking -- part. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4. No Thanks, Just Looking -- 5. The Six Ways of Seeing -- 6. The Sqvid: A Practical Lesson in Applied Imagination -- 7. Frameworks for Showing -- part. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8. Showing and the Visual Thinking MBA -- 9. Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10. How Many are Buying? Pictures That Solve a How Much Problem -- 11. Where is Our Business? Pictures That Solve a Where Problem -- 12. When Can We Fix Things? Pictures That Solve a When Problem -- 13. How Can We Improve Our Business? Pictures That Solve a How Problem -- 14. Why Should We Even Bother? Pictures That Solve a Why Problem -- part. IV Selling Ideas -- It's Showtime -- 15. Everything I Know About Business I Learned In Show-And-Tell -- 16. Drawing Conclusions Creative ability in business Management Audio-visual aids Problem solving Audio-visual aids Visualization 6807 6807 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 11951 0 658.4 ROA 30012514 2018-11-27 00:00:00 1 2018-11-27 MAIN 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2024-06-14 11952 1 2 658.4 ROA 30012847 2024-10-16 00:00:00 2024-06-14 2 2018-11-27 MAIN