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  <titleInfo>
    <nonSort>The </nonSort>
    <title>back of the napkin</title>
    <subTitle>solving problems and selling ideas with pictures</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Solving problems and selling ideas with pictures</title>
  </titleInfo>
  <name type="personal">
    <namePart>Roam, Dan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>Expanded edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 284 pages : illustrations ; 21 cm</extent>
  </physicalDescription>
  <tableOfContents>Machine generated contents note: part. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2. Which Problems, Which Pictures, and Who is ""We""? -- 3. Gamble We Can't Lose: The Four Steps of Visual Thinking -- part. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4. No Thanks, Just Looking -- 5. The Six Ways of Seeing -- 6. The Sqvid: A Practical Lesson in Applied Imagination -- 7. Frameworks for Showing -- part. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8. Showing and the Visual Thinking MBA -- 9. Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10. How Many are Buying? Pictures That Solve a How Much Problem -- 11. Where is Our Business? Pictures That Solve a Where Problem -- 12. When Can We Fix Things? Pictures That Solve a When Problem -- 13. How Can We Improve Our Business? Pictures That Solve a How Problem -- 14. Why Should We Even Bother? Pictures That Solve a Why Problem -- part. IV Selling Ideas -- It's Showtime -- 15. Everything I Know About Business I Learned In Show-And-Tell -- 16. Drawing Conclusions</tableOfContents>
  <note type="statement of responsibility">Dan Roam</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Creative ability in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Management</topic>
    <topic>Audio-visual aids</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Problem solving</topic>
    <topic>Audio-visual aids</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visualization</topic>
  </subject>
  <classification authority="ddc">658.403 R6287</classification>
  <identifier type="isbn">1591842697</identifier>
  <identifier type="isbn">1591843065</identifier>
  <identifier type="isbn">9781591842699</identifier>
  <identifier type="isbn">9781591843061</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">120626</recordCreationDate>
    <recordChangeDate encoding="iso8601">20181127184655.0</recordChangeDate>
    <recordIdentifier>7920</recordIdentifier>
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