TY - BOOK AU - Diekhoner, Philipp Kristian. TI - The trust economy: building strong networks and realising exponential value in the digital age SN - 9789814751667 PY - 2017/// CY - Singapore : PB - Marshall Cavendish Business KW - Consumer confidence -- Social aspects KW - Multiattribute models (Consumer attitudes) KW - Trust -- Social aspects N2 - *Why you need to build trust for business success *Explains why large companies are increasingly vulnerable to failure in the digital age*How to build trust in 6 easy, repeatable steps*How trust promotes innovation and increases your competitive advantage*Author is a popular speaker and available for events/activities ER -