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    <subfield code="a">Thompson, Arthur A.,</subfield>
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    <subfield code="a">Crafting and executing strategy :</subfield>
    <subfield code="b">the quest for competitive advantage : concepts and cases /</subfield>
    <subfield code="c">Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.</subfield>
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    <subfield code="a">16th ed.</subfield>
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    <subfield code="a">Boston :</subfield>
    <subfield code="b">McGraw-Hill/Irwin,</subfield>
    <subfield code="c">c2008.</subfield>
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    <subfield code="a">1 v. (various pagings) :</subfield>
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    <subfield code="a">Includes bibliographical references and indexes.</subfield>
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    <subfield code="a">CONTENTS : Concepts and techniques for crafting and  executing strategy -- Introduction and overview -- What is strategy and why is it important? -- The managerial process of crafting and executing strategy  -- Core concepts and analytical tools -- Evaluating a company's external environment -- Analyzing a company's resources and competitive position  -- Crafting a strategy -- The five generic competitive strategies: which one to  employ? -- Supplementing the chosen competetive strategy: other  important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company  situations -- Diversification: strategies for managing a group of  businesses -- Strategy, ethics, and social responsibility -- Executing the strategy -- Building an organization capable of good strategy  execution -- Managing internal operations: actions that facilitate  strategy execution -- Corporate culture and leadership: keys to good strategy  execution -- Cases -- Crafting strategy in single-business companies -- Costco wholesale corporation: mission, business model,  and strategy -- Shearwater adventures ltd. -- The battle in radio broadcasting: XM vs. Sirius vs. local  radio vs. internet radio -- Competition in the bottled water industry in 2006 -- Blue Nile, Inc.: World's largest online diamond retailer  -- Eat2eat.com -- Panera Bread Company -- Coach Inc.: is its advantage in luxury handbags  sustainable? -- Nucor corporation: competing against low-cost steel  imports -- The YMCA of London, Ontario -- Wild Oats Market, Inc. -- Zune: Microsoft's entry into the digital music player  market -- Skywest Inc. and the regional airline industry -- Competition in video game consoles: Sony, Microsoft, and  Nintendo battle for supremacy -- Electroni Arts in 2007: Can it retain its global lead in  video game software? -- Sun microsystems -- Toyota's strategy and initiatives in Europe: the launch  of the Aygo -- Econet wireless international's expansion across Africa - - Crafting strategy in diversified companies -- PepsiCo in 2007: strategies in increase shareholder value  -- Spectrum brands': diversification strategy: a success or  a failure? -- Sara Lee corporation: retrenching to a narrower range of  businesses -- Executing strategy and strategic leadership -- Robin Hood -- Dilemma at Devil's Den -- Enterprise rent-a-car -- Manpower Australia: using strategy maps and the balanced  scorecard effectively -- Abercrombie &amp; Fitch: an upscale sporting goods retailer  becomes a leader in trendy apparel -- New Balance Athletic Shoe, Inc. -- Ryanair: European pioneer of budget airline travel -- Strategy, ethics, and social responsibility -- Monitoring foreign suppliers: the challenge of detecting  unethical practices -- Queensland rainforest resort -- Smithfield foods' vertical integration strategy: is it  environmentally correct?</subfield>
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    <subfield code="a">Strategic planning</subfield>
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    <subfield code="a">Strategic planning.</subfield>
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    <subfield code="a">Gamble, John</subfield>
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    <subfield code="a">Strickland, A. J.</subfield>
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