Turow, Joseph. <br/><br/>
Media today :  an introduction to mass communication / 
Joseph Turow. 
 - 3rd ed. 
 - New York :  Routledge,  2009. 
 - xxxii, 679 p. :  ill. (chiefly col.) ;  28 cm. +  1 DVD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 662-666) and index. 
<br/><br/>CONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.       
<br/><br/><label>ISBN: </label>0203895347 (e-book) 0415960584 (hardback : alk. paper) 0415960592 (pbk. : alk. paper) 9780203895344 (e-book) 9780415960588 (hardback : alk. paper) 9780415960595 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008021757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23