01139cam a2200277 4500 8338 20181127185655.0 080520s2009 nyua b 001 0 eng 2008021757 0203895347 (e-book) 0415960584 (hardback : alk. paper) 0415960592 (pbk. : alk. paper) 9780203895344 (e-book) 9780415960588 (hardback : alk. paper) 9780415960595 (pbk. : alk. paper) 302.23 22 Turow, Joseph. Media today : an introduction to mass communication / Joseph Turow. 3rd ed. New York : Routledge, 2009. xxxii, 679 p. : ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.) Includes bibliographical references (p. 662-666) and index. CONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations. Mass media. 7202 7202 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2021-03-01 12734 4 302.2 TUR 30012800 2026-06-01 2026-03-09 03:57:01 2026-03-09 2018-11-27 MAIN 0 0 ddc 0 0 DESK RTCLIB RTCLIB DESK 1 302.2 TUR 30012680 2019-08-14 00:00:00 2019-08-07 2018-11-27 DESK