TY  - BOOK
AU  - Turow,Joseph
TI  - Media today: an introduction to mass communication 
SN  - 0203895347 (e-book)
U1  - 302.23 22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references (p. 662-666) and index; CONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations
ER  -