03126cam a2200265   4500001000500000005001700005008003900022010001700061020002200078020002500100082001700125100001800142245006800160246003000228250001200258260004300270300003400313500009900347504005300446505224500499650002802744650001602772700004702788700002502835835220181127185716.0101028s2012    caua     b    001 0 eng  a  2010045885  a1412977827 (pbk.)  a9781412977821 (pbk.)00a303.3/752221 aJowett, Garth10aPropaganda & persuasion /cGarth S. Jowett, Victoria O'Donnell.3 aPropaganda and persuasion  a5th ed.  aThousand Oaks, Calif. :bSAGE,cc2012.  axxx, 432 p. :bill. ;c23 cm.  aRev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th ed. 2006.  aIncludes bibliographical references and indexes.  aCONTENTS: Preface to the First EditionPreface to the  Second EditionPreface to the Third EditionPreface to the  Fourth EditionPreface to the Fifth  EditionAcknowledgments1. What is Propaganda, and How does  it Differ From Persuasion Propaganda Defined Jowett and  O'Donnell's Definition of Propaganda Forms of Propaganda  Subpropaganda/Facilitative Communication A Model of  Propaganda Propaganda and Persuasion Rhetorical  Background and the Ethics of Persuasion Propaganda as a  Form of Communication2. Propaganda through the Ages  Ancient Greece and Alexander the Great Imperial Rome  Propaganda and Religion The Rise of Christianity The  Crusades The Reformation and Counter-Reformation The  Emergence of Propaganda The American Revolution The  French Revolution and Napoleon Propaganda in the 19th  Century: The American Civil War3. Propaganda  Institutionalized The New Audience The Emergence of Mass  Society The Emergence of the Propaganda Critique The New  Media Advertising: The Ubiquitous Propaganda Propaganda  and the Internet: The Power of Rumor4. Propaganda and  Persuasion Examined The Modern Study of Propaganda and  Persuasion Research in Propaganda and Persuasion The  Influence of the Media Summary5. Propaganda and  Psychological Warfare World War I and the Fear of  Propaganda The Interwar Years, 1920 to 1939 World War II  Post-World War II Conflicts The 1991 Gulf War:  Mobilization of World Public Opinion The Cold War, 1945  to 19986. How to Analyze Propaganda The Ideology and  Purposeof the Propaganda Campaign The Context in Which  the Propaganda Occurs Identification of the Propagandist  The Structure of the Propaganda Organization The Target  Audience Media Utilization Techniques Special Techniques  to Maximize Effect Audience Reaction to Various  Techniques Counterpropaganda Effects and Evaluation7.  Propaganda in Action Women and War: Work, Housing, and  Child Care Smoking and Health: Corporate Propaganda  Versus Public Safety Big Pharma: Marketing Disease and  Drugs Pundits for Hire: The Pentagon Propaganda Machine8.  How Propaganda Works in Modern Society A Model of the  Process of Propaganda The Process of Propaganda  GeneralizationsReferencesAuthor IndexSubject IndexAbout  the Authorsgrt 0aPersuasion (Psychology) 0aPropaganda.1 aJowett, Garth.tPropaganda and persuasion.1 aO'Donnell, Victoria.