Longaker, Mark Garrett, 1974-

Rhetorical analysis : a brief guide for writers / Mark Garrett Longaker, Jeffrey Walker. - Boston : Longman, c2011. - x, 278 p. : ill. ; 19 cm.

CONTENTS: Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche

0205565700 (pbk.) 9780205565702 (pbk.)

2010041524


English language--Rhetoric.
Persuasion (Rhetoric)

808/.042