Longaker, Mark Garrett, 1974-
Rhetorical analysis : a brief guide for writers /
Mark Garrett Longaker, Jeffrey Walker.
- Boston : Longman, c2011.
- x, 278 p. : ill. ; 19 cm.
CONTENTS: Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche
0205565700 (pbk.) 9780205565702 (pbk.)
2010041524
English language--Rhetoric.
Persuasion (Rhetoric)
808/.042