This is PR
the realities of public relations
Newsom, Doug.
creator
Kruckeberg, Dean.
Turk, Judy VanSlyke.
text
bibliography
cau
Belmont, CA
Wadsworth/Thomson Learning
c2004
2004
8th ed.
monographic
eng
xii, 418 p. : ill. ; 25 cm.
CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
Includes bibliographical references (p. 363-382) and index.
Public relations
659.2
0534562639 (pbk.)
2003104097
030318
20181127190248.0
8567