Deacon, David.       <br/><br/>
Researching communications :  a practical guide to methods in media and cultural analysis / 
David Deacon ... [et al.] 
 - London :  New York :  Arnold ;  Oxford University Press,  1999 
 - x, 427 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references (p. [402]-415) and index 
<br/><br/>CONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index 
<br/><br/><label>ISBN: </label>0340596856 (pbk.) 0340731931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Communication--Research<br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.2