01346cam a2200229 4500 8591 990802s1999 enka b 001 0 eng d 0340596856 (pbk.) 0340731931 302.2 21 Deacon, David. editor Researching communications : a practical guide to methods in media and cultural analysis / David Deacon ... [et al.] London : Arnold ; New York : Oxford University Press, 1999 x, 427 p. : ill. ; 25 cm Includes bibliographical references (p. [402]-415) and index CONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index Communication Communication Research Mass media Deacon, David 7444 7444 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2018-11-27 13069 1 302.2 DEA 30013073 2023-05-15 00:00:00 2023-05-05 2018-11-27 MAIN