a practical guide to methods in media and cultural analysis Deacon, David. creator editor Deacon, David text bibliography enk London New York Arnold Oxford University Press 1999 monographic eng

print

x, 427 p. : ill. ; 25 cm CONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index David Deacon ... [et al.] Includes bibliographical references (p. [402]-415) and index Communication Communication Research Mass media 302.2 0340596856 (pbk.) 0340731931 990802 8591