TY  - BOOK
AU  - Deacon, David.
AU  - Deacon,David
TI  - Researching communications: a practical guide to methods in media and cultural analysis 
SN  - 0340596856 (pbk.)
U1  - 302.2 21
PY  - 1999///
CY  - London, New York
PB  - Arnold, Oxford University Press
KW  - Communication
KW  - Research
KW  - Mass media
N1  - Includes bibliographical references (p. [402]-415) and index; CONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index
ER  -