The public relations handbook /
Alison Theaker
- London ; New York : Routledge, 2001
- viii, 289 p. : ill. ; 24 cm
- Media practice .
Includes bibliographical references (p. [277]-284) and index
CONTENTS : Notes on Contributors Preface Part I The Context of Public Relations 1. What is public relations - Fawkes 2. Public relations and communications - Fawkes 3. Public relations, politics and the media - Somerville 4. Public relations and management - Gregory 5. Professionalism and regulation - Part II Strategic Public Relations 6. Corporate communications - Wood 7. Corporate identity - Wood 8. Public affairs and issues management 9. Business ethics, public relations and corporate social responsibility - Somerville Part III Stakeholder Public Relations 10. Media relations 11. Internal communications 12. Corporate community involvement 13. An introduction to financial public relations - Middleton 14. Public sector public relations 15. Consumer public relations 16. Business-to-business public relations 17. Cause-related marketing 18. IT sector public relations - Chipchase Part IV Shaping the Future 19. Changing media 20. Research and evaluation - PR grows up? 21. Future challenges for PR Bibliography. Index.
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.