Clarke, Bruce R . <br/><br/>
Marketing and the law /     
Bruce R Clarke; Brendan Sweeney 
 - 3rd ed. 
 - Sydney :   LexisNexis,  2006. 
 - viii, 644 pages ; 25 cm 
<br/><br/> Previous edition: 2005. 
<br/><br/>CONTENTS :  Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising.       
<br/><br/> Examines the legal controls imposed on the manufacturing,  labelling, packaging, distribution, promotion, pricing and  retailing of goods and services. The book aims to provide a  text appropriate for practitioners and marketing students,  and focuses on the impact of the laws on the marketing of  products. 
<br/><br/><label>ISBN: </label>9780409322644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Australia.--<br/>Marketing -- Law and legislation -- Australia.--<br/>Marketing -- Law and legislation.--