01458nam a2200193   4500001000500000005001700005020001800022100002200040245006500062250001200127260003400139300002800173500002800201505061200229520031300841650001701154650005301171650004001224862920181127190414.000a978040932264400aClarke, Bruce R .00aMarketing and the law /bcBruce R Clarke; Brendan Sweeneyh00a3rd ed.00aSydney : bLexisNexis,c2006.00aviii, 644 pages ; 25 cm  aPrevious edition: 2005.  aCONTENTS :  Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising.grt  aExamines the legal controls imposed on the manufacturing,  labelling, packaging, distribution, promotion, pricing and  retailing of goods and services. The book aims to provide a  text appropriate for practitioners and marketing students,  and focuses on the impact of the laws on the marketing of  products.00aAustralia.x00aMarketing -- Law and legislation -- Australia.x00aMarketing -- Law and legislation.x