01505nam a2200217 4500 8629 20181127190414.0 9780409322644 343 Clarke, Bruce R . Marketing and the law / Bruce R Clarke; Brendan Sweeney 3rd ed. Sydney : LexisNexis, 2006. viii, 644 pages ; 25 cm Previous edition: 2005. CONTENTS : Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising. Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products. Australia. Marketing -- Law and legislation -- Australia. Marketing -- Law and legislation. 7479 7479 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 13106 0 343 CLA 30013078 2018-11-27 00:00:00 2018-11-27 MAIN