TY  - BOOK
AU  - Clarke, Bruce R .
TI  - Marketing and the law
SN  - 9780409322644
PY  - 2006///
CY  - Sydney : 
PB  - LexisNexis
KW  - Australia
KW  - Marketing -- Law and legislation -- Australia
KW  - Marketing -- Law and legislation
N1  - Previous edition: 2005; CONTENTS :  Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising
N2  - Examines the legal controls imposed on the manufacturing,  labelling, packaging, distribution, promotion, pricing and  retailing of goods and services. The book aims to provide a  text appropriate for practitioners and marketing students,  and focuses on the impact of the laws on the marketing of  products
ER  -