Fletcher, Richard, 1940-
International marketing : an Asia-Pacific perspective /
Richard Fletcher & Linden Brown.
- 3rd ed.
- Frenchs Forest, NSW : Pearson Education Australia, c2005.
- xxvi, 832 p. : ill., ports., maps ; 26 cm.
Includes bibliographical references and index.
0733970036 (pbk.) : No price
Export marketing--Asia.
Export marketing--Pacific Area.
International business enterprises.
658.848095