Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe and Kristiaan Helsen. 
 - 5th ed., International student version. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xxiii, 717 p., [12] p. of plates :  ill., maps ;  28 cm. 
<br/><br/> Formerly CIP.  Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>CONTENTS : Globalization. 2. Global Economic Environment.  3. Financial Environment. 4. Cultural Issues and Buying  Behavior. 5. Political / Legal Environment. 6. Global  Marketing Research. 7. Global Segmentation and  Positioning. 8. Global Marketing Strategies. 9. Global  Market Entry Modes. 10. Global Product Development. 11.  Marketing Products and Services. 12. Global Pricing. 13.  Communicating with the World Consumer. 14. Sales  Management. 15. Global Logistics and Distribution. 16.  Export/Import Management. 17. Planning, Organization and  Control of Global Marketing Operations. 18. Marketing in  Emerging Markets. 19. Global Marketing and the Internet.       
<br/><br/><label>ISBN: </label>0470505745 (pbk.) :  44.99 9780470505748 (pbk.) :  44.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>Dewey Class. No.: </label>658.84