01512pam a2200253   45000010005000000030003000050050017000080080041000250200031000660200034000970820015001311000021001462450072001672500044002392600036002833000061003195000023003805000024004035040051004275050679004786500034011576500052011917000015012438670Uk20181127190505.0091030s2011    njuabf   b    001 0 eng d  a0470505745 (pbk.) :c44.99  a9780470505748 (pbk.) :c44.9904a658.842221 aKotabe, Masaaki.10aGlobal marketing management /cMasaaki Kotabe and Kristiaan Helsen.  a5th ed., International student version.  aHoboken, N.J. :bWiley,cc2011.  axxiii, 717 p., [12] p. of plates :bill., maps ;c28 cm.  aFormerly CIP.5Uk.  aPrevious ed.: 2007.  aIncludes bibliographical references and index.  aCONTENTS : Globalization. 2. Global Economic Environment.  3. Financial Environment. 4. Cultural Issues and Buying  Behavior. 5. Political / Legal Environment. 6. Global  Marketing Research. 7. Global Segmentation and  Positioning. 8. Global Marketing Strategies. 9. Global  Market Entry Modes. 10. Global Product Development. 11.  Marketing Products and Services. 12. Global Pricing. 13.  Communicating with the World Consumer. 14. Sales  Management. 15. Global Logistics and Distribution. 16.  Export/Import Management. 17. Planning, Organization and  Control of Global Marketing Operations. 18. Marketing in  Emerging Markets. 19. Global Marketing and the Internet.grt 0aExport marketingxManagement. 0aInternational business enterprisesxManagement.1 aHelsen, K.