01586pam a2200277 4500 8670 Uk 20181127190505.0 091030s2011 njuabf b 001 0 eng d 0470505745 (pbk.) : 44.99 9780470505748 (pbk.) : 44.99 658.84 22 Kotabe, Masaaki. Global marketing management / Masaaki Kotabe and Kristiaan Helsen. 5th ed., International student version. Hoboken, N.J. : Wiley, c2011. xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cm. Formerly CIP. Uk. Previous ed.: 2007. Includes bibliographical references and index. CONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet. Export marketing Management. International business enterprises Management. Helsen, K. 7514 7514 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 2022-06-16 13139 1 658.84 KOT 30013481 2022-06-25 00:00:00 2022-06-16 2018-11-27 MAIN