Kotabe, Masaaki. creator Helsen, K. text bibliography nju Hoboken, N.J Wiley c2011 2011 5th ed., International student version. monographic eng

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xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cm. CONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet. Masaaki Kotabe and Kristiaan Helsen. Formerly CIP. Previous ed.: 2007. Includes bibliographical references and index. Export marketing Management International business enterprises Management 658.84 0470505745 (pbk.) : 9780470505748 (pbk.) : 091030 20181127190505.0 8670