TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,K.
TI  - Global marketing management
SN  - 0470505745 (pbk.) :
U1  - 658.84 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Formerly CIP; Previous ed.: 2007; Includes bibliographical references and index; CONTENTS : Globalization. 2. Global Economic Environment.  3. Financial Environment. 4. Cultural Issues and Buying  Behavior. 5. Political / Legal Environment. 6. Global  Marketing Research. 7. Global Segmentation and  Positioning. 8. Global Marketing Strategies. 9. Global  Market Entry Modes. 10. Global Product Development. 11.  Marketing Products and Services. 12. Global Pricing. 13.  Communicating with the World Consumer. 14. Sales  Management. 15. Global Logistics and Distribution. 16.  Export/Import Management. 17. Planning, Organization and  Control of Global Marketing Operations. 18. Marketing in  Emerging Markets. 19. Global Marketing and the Internet
ER  -