01817cam a2200241   45000010005000000030006000050050017000110080039000280100013000670200032000800200060001120820017001721000037001892450131002262500012003572600030003693000038003995040051004375050658004885200354011466500052015007000023015528715OCoLC20181127190557.0941005s1995    iluab    b    001 0 eng  a94038592  a025614138X (recycled paper)  a025616553X (International student ed. : recycled paper)00a658/.0492201 aBartlett, Christopher A.,d1943-10aTransnational management :btext, cases, and readings in cross-border management /cChristopher A. Bartlett, Sumantra Ghoshal.  a2nd ed.  aChicago :bIrwin,cc1995.  ax, 880 p. :bill., maps ;c24 cm.  aIncludes bibliographical references and index.  aCONTENTS : Expanding Abroad: Motivations, Means, and  Mentalities 2: Understanding the International Context:  Responding to Conflicting Environmental Forces 3:  Developing Transnational Strategies: Building Layers of  Competitive Advantage 4: Developing a Transnational  Organization: Managing Integration, Responsiveness, and  Flexibility 5: Creating Worldwide Innovation and  Learning: Exploiting Cross Border Knowledge Management 6:  Engaging in Cross Border Collaboration: Managing across  Corporate Boundaries 7: Implementing the Strategy:  Building Multidimensional Capabilities 8: The Future of  the Transnational: An Evolving Global Role grt  aFocuses on the management challenges associated with  developing strategies and managing the operations of  companies whose activities stretch across national  boundaries. This book also provides a framework of the  interplay between the multinational corporation, the  countries in which it does business, and the environment in  which it operates. 0aInternational business enterprisesxManagement.1 aGhoshal, Sumantra.