01891cam a2200265 4500 8715 OCoLC 20181127190557.0 941005s1995 iluab b 001 0 eng 94038592 025614138X (recycled paper) 025616553X (International student ed. : recycled paper) 658/.049 20 Bartlett, Christopher A., 1943- Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal. 2nd ed. Chicago : Irwin, c1995. x, 880 p. : ill., maps ; 24 cm. Includes bibliographical references and index. CONTENTS : Expanding Abroad: Motivations, Means, and Mentalities 2: Understanding the International Context: Responding to Conflicting Environmental Forces 3: Developing Transnational Strategies: Building Layers of Competitive Advantage 4: Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management 6: Engaging in Cross Border Collaboration: Managing across Corporate Boundaries 7: Implementing the Strategy: Building Multidimensional Capabilities 8: The Future of the Transnational: An Evolving Global Role Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. This book also provides a framework of the interplay between the multinational corporation, the countries in which it does business, and the environment in which it operates. International business enterprises Management. Ghoshal, Sumantra. 7552 7552 0 0 ddc 0 0 MAIN RTCLIB RTCLIB MAIN 13189 0 658 BAR 30013649 2018-11-27 00:00:00 2018-11-27 MAIN