text, cases, and readings in cross-border management Bartlett, Christopher A. 1943- creator Ghoshal, Sumantra. text bibliography ilu Chicago Irwin c1995 1995 2nd ed. monographic eng

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x, 880 p. : ill., maps ; 24 cm. Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. This book also provides a framework of the interplay between the multinational corporation, the countries in which it does business, and the environment in which it operates. CONTENTS : Expanding Abroad: Motivations, Means, and Mentalities 2: Understanding the International Context: Responding to Conflicting Environmental Forces 3: Developing Transnational Strategies: Building Layers of Competitive Advantage 4: Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management 6: Engaging in Cross Border Collaboration: Managing across Corporate Boundaries 7: Implementing the Strategy: Building Multidimensional Capabilities 8: The Future of the Transnational: An Evolving Global Role Christopher A. Bartlett, Sumantra Ghoshal. Includes bibliographical references and index. International business enterprises Management 658/.049 025614138X (recycled paper) 025616553X (International student ed. : recycled paper) 94038592 941005 20181127190557.0 8715