TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
TI  - Transnational management: text, cases, and readings in cross-border management 
SN  - 025614138X (recycled paper)
U1  - 658/.049 20
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references and index; CONTENTS : Expanding Abroad: Motivations, Means, and  Mentalities 2: Understanding the International Context:  Responding to Conflicting Environmental Forces 3:  Developing Transnational Strategies: Building Layers of  Competitive Advantage 4: Developing a Transnational  Organization: Managing Integration, Responsiveness, and  Flexibility 5: Creating Worldwide Innovation and  Learning: Exploiting Cross Border Knowledge Management 6:  Engaging in Cross Border Collaboration: Managing across  Corporate Boundaries 7: Implementing the Strategy:  Building Multidimensional Capabilities 8: The Future of  the Transnational: An Evolving Global Role
N2  - Focuses on the management challenges associated with  developing strategies and managing the operations of  companies whose activities stretch across national  boundaries. This book also provides a framework of the  interplay between the multinational corporation, the  countries in which it does business, and the environment in  which it operates
ER  -