Lovelock, Christopher <br/><br/>
Services Marketing ;  People Technology Strategy 

 - 8th ed. 
 - India ;  Pearson India education services,  2018. 
 - xxii, 817 p.  28 cm. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Dewey Class. No.: </label>658.5 L92s 2018 c.1