managing the digital firm Laudon, Jane Price. creator Laudon, Kenneth C. 1944- text bibliography enk New Delhi Pearson/Prentice Hall 2007 10th ed. monographic eng

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731 p. : ill. ; 29 cm. The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value. Information systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- Analyzing business processes for an enterprise system -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the Internet, and wireless technology -- Securing information systems -- Creating a new Internet business -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge -- Enhancing decision making -- Designing an enterprise information portal -- Building systems -- Project management: establishing the business value of systems and managing change -- Managing global systems -- Redesigning business processes for Healthlite Yogurt Company. Jane P. Laudon and Ken Laudon. Previous ed.: 2005. Includes bibliographical references and index. Management information systems Programmed instruction Management information systems 0132304619 (hbk.) 9780132304610 (hbk.) 061016 20181127162900.0 1194