Keegan, Warren J. <br/><br/>
Global Marketing 

 - 9th ed. 
 - India :  Pearson India Education Services,  2018. 
 - 624 p :  ill,  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789352865284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management. Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE