Harris, Phil <br/><br/>
The Penguin dictionary of marketing  

 - London :  Penguin,  2009. 
 - xii, 283 p.  20 cm. 
<br/><br/><label>ISBN: </label>9780140515183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR 2009