Kotler, Philip <br/><br/>
Principles of Marketing  

 - 15th ed; 
 - India  Pearson  2016 
 - xxiii, 732 p:   color ill;  25.4 cm 
<br/><br/>Appendix 1, Appendix 2, Appendix 3, Glossary, Index 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT